Organizations have to frequently conduct Brand Equity Researches to enhance brand value

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Marketing Research

1. “Sampling is usually preferable over a census method of conducting research”. Give your views on this statement by giving supporting reasons for your views. Also discuss the same with reference to the various sampling methods employed by Research firms to conduct any Research/ Survey. (10 Marks)

2. “Organizations have to frequently conduct Brand Equity Researches to enhance brand value”. Discuss this concept of Brand Equity Research with an emphasis of Sales Promotion, giving a relevant example where a Sales Promotion program has boosted a Brand’s value/equity (10 Marks)

3. A leading Men’s Clothes wear brand wants to study the youth in a leading metro city to find out their clothing taste and preferences. The result would be used to strategize a communication strategy by finding out demographic and psychographic profile of the youth

a. Design the objective of research & Design the questionnaire for the research. (5 Marks)
b. In the above case, how will you collect primary & secondary Data, briefly discussing the various options that you have decided for data collection? (5 Marks)



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